Privacy Policy

PRIVACY AND SECURITY POLICY

Last Updated: May 2026

Welcome to patilic.com (the "Site"), owned and operated by WESTMONT COMMERCE LTD ("we", "us", or "our"). We are committed to protecting and respecting your privacy.

This Privacy and Security Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site and purchase our products, including our portable pet hydration solutions and accessories. It also outlines your privacy rights under United Kingdom law and explains how the law protects you.

1. IMPORTANT INFORMATION AND WHO WE ARE

1.1 Data Controller

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:

  • Company Name: WESTMONT COMMERCE LTD (Registered in England and Wales, Company No: 16963491)
  • Registered Office: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • Contact Email: info@patilic.com

1.2 Third-Party Links

Our Site may include links to third-party websites, plug-ins, and applications (such as social media extensions or external payment gateways). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we strongly encourage you to read the privacy policy of every website you visit.

2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: Includes first name, last name, username or similar identifier, and title.
  • Contact Data: Includes billing address, delivery/shipping address, email address, and telephone numbers.
  • Financial Data: Includes payment card details and payment account details (processed securely via PCI-DSS compliant third parties).
  • Transaction Data: Includes details about payments to and from you and other details of products (such as our folding spherical stainless steel water bottles) you have purchased from us.
  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
  • Usage Data: Includes information about how you use our website, products, and services.
  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. HOW YOUR PERSONAL DATA IS COLLECTED

We use different methods to collect data from and about you, including through:

  • Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you purchase our products, create an account, subscribe to our newsletter, or request marketing material.
  • Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see Section 10 (Cookies) for further details.
  • Third Parties or Publicly Available Sources: We receive Technical Data from analytics providers (such as Google Analytics based outside the UK) and Transaction/Financial Data from technical and delivery services, alongside e-commerce platforms (such as Shopify Inc.).

4. HOW WE USE YOUR PERSONAL DATA AND OUR LEGAL BASES

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to process your payment, fulfill your order, and arrange delivery of your purchased items).
  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to screen orders for potential risk or fraud, and to optimize our Site experience).
  • Compliance with a Legal Obligation: Where we need to comply with a legal or regulatory obligation in the UK.
  • Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for Which We Will Use Your Personal Data

Purpose / Activity Type of Data Lawful Basis for Processing
To register you as a new customer (a) Identity

(b) Contact		 Performance of a contract with you
To process and deliver your order, manage payments, and collect fees (a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing & Communications		 (a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you (notifying you about changes to our terms or privacy policy) (a) Identity

(b) Contact

(c) Profile

(d) Marketing & Communications		 (a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated)
To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, and fraud prevention) (a) Identity

(b) Contact

(c) Technical		 (a) Necessary for our legitimate interests (running our business, provision of administration/IT services, network security, and to prevent fraud)

(b) Necessary to comply with a legal obligation
To use data analytics to improve our website, products, marketing, and customer experiences (a) Technical

(b) Usage		 Necessary for our legitimate interests (to define types of customers for our products, to keep our Site updated and relevant)
To deliver relevant website content and advertisements to you (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing & Communications

(f) Technical		 Necessary for our legitimate interests (to study how customers use our products, develop them, and grow our business)

5. MARKETING AND BEHAVIOURAL ADVERTISING

We strictly comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the ASA CAP Code) and the Privacy and Electronic Communications Regulations (PECR).

5.1 Promotional Offers from Us

We may use your Identity, Contact, Technical, and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing (in compliance with the "soft opt-in" rules under UK law, where applicable, or via explicit opt-in consent).

5.2 Third-Party Marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

5.3 Opting Out

You can ask us or third parties to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message sent to you, or by contacting us at info@patilic.com at any time.

5.4 Behavioural and Targeted Advertising

As described in Section 4, we use your personal data to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at networkadvertising.org/understanding-online-advertising.

You can opt out of targeted advertising through standard external portals:

  • Facebook: facebook.com/settings/?tab=ads
  • Google: google.com/settings/ads/anonymous
  • Bing: advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  • Digital Advertising Alliance Portal: optout.aboutads.info.

6. DISCLOSURES OF YOUR PERSONAL DATA

We do not sell, trade, or rent our users' personal identification data to third parties. However, we may share your personal data with the parties set out below for the purposes set out in the table in Section 4:

  • Service Providers: External third-party service providers acting as processors based inside or outside the UK who provide e-commerce hosting platforms (such as Shopify Inc.), IT and system administration services, and logistics/delivery operations to transport your ordered goods safely.
  • Professional Advisers: Acting as processors or joint controllers including lawyers, bankers, auditors, and insurers based in the UK who provide consultancy, banking, legal, insurance, and accounting services.
  • HM Revenue & Customs (HMRC), Regulators, and Other Authorities: Based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Corporate Restructuring Parties: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

7. INTERNATIONAL DATA TRANSFERS

Our online store is hosted on Shopify Inc. They provide us with the e-commerce infrastructure allowing us to distribute our goods. Consequently, your personal data may be transferred to, stored, and processed outside of the United Kingdom (for instance, to Canada and the United States) where Shopify or our integrated service providers house cloud infrastructure.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government.
  • Where we use certain service providers, we may use specific Standard Contractual Clauses (SCCs) alongside the UK International Data Transfer Addendum (IDTA) which give personal data the same protection it has in the UK.

8. CREDIT CARD AND PAYMENT SECURITY

The security of your financial data is of paramount importance to us.

  • Encryption: All payment transactions performed on our website are encrypted using Secure Sockets Layer (SSL) or Transport Layer Security (TLS) technology.
  • Data Minimisation: We do not store your full credit or debit card numbers on our servers. All direct payment processing is executed securely via PCI-DSS (Payment Card Industry Data Security Standard) compliant third-party payment gateways (such as Shopify Payments, Stripe, or PayPal).
  • Shopify Gateway Security: If you select a direct payment gateway to complete your transaction, your credit card data is securely encrypted under PCI-DSS rules. Transaction details are retained only as long as necessary to complete your purchase transaction, after which the transaction records are cleared.
  • MOTO (Mail Order / Telephone Order) Security: We do not natively process physical mail orders or phone financial logs. Should authorized personnel receive physical documentation containing card details, these materials are processed directly into secure portals and immediately destroyed via cross-cut shredding. Digital logging of CVV/CVC codes is explicitly prohibited within our communication channels.

9. DATA SECURITY AND RETENTION

9.1 Technical Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, altered, disclosed, used, or accessed in an unauthorized way. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a strict duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator (such as the Information Commissioner's Office) of a breach where we are legally required to do so.

9.2 Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, tax, or regulatory reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, and applicable UK legal requirements (such as holding invoice and transaction data for a minimum of 6 years to satisfy UK tax law).

10. BROWSER COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our Site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

10.1 Types of Cookies We Use

  • Strictly Necessary Cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services.
  • Analytical or Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences.
  • Targeting/Marketing Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

10.2 Core Shopify Cookies Implemented on Our Site

  • _session_id (Unique token, sessional): Allows Shopify to store information about your session (referrer, landing page, etc.).
  • _shopify_visit (No data held, persistent for 30 minutes from last visit): Used by our website provider's internal stats tracker to record the number of visits.
  • _shopify_uniq (No data held, expires at midnight relative to the visitor of the next day): Counts the number of visits to a store by a single customer.
  • cart (Unique token, persistent for 2 weeks): Stores information about the contents of your cart.
  • _secure_session_id (Unique token, sessional): Safeguards data during checkout phases.
  • storefront_digest (Unique token, indefinite): Used to determine if the current visitor has access if the shop has a password.

10.3 Managing Cookies

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.

11. YOUR STATUTORY LEGAL RIGHTS

Under the UK GDPR and UK Data Protection Act 2018, you have rights as a data subject in relation to your personal data. You have the right to:

  • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in certain scenarios.
  • Request the transfer of your personal data to you or to a third party (Data Portability).
  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact our Data Protection Compliance Team at info@patilic.com.

No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

Right to Complain

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material updates to this policy, we will notify you here that it has been updated, ensuring you remain clearly informed of what information we collect, how we use it, and under what legal scopes we handle it.

13. CONTACT DETAILS AND COMPLIANCE

If you have any questions about this Privacy and Security Policy or our data protection practices, please contact us via our official operational channels:

  • Company Name: WESTMONT COMMERCE LTD
  • Email Address: info@patilic.com
  • Postal Address: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom